Launched in 2023 under the motto “Strong Team, Strong Future Together,” Yeşilova Holding’s Technology Roadmap Project has set its new period strategies and roadmaps in a recently held workshop.
Formed with the participation of managers from companies within Yeşilova Holding and aimed at developing strategies in areas such as sector trends, future plans, target markets, and new technologies, the Yeşilova Automotive Technology Roadmap Project is redrawing crucial steps that will shape the Group’s future in the automotive industry.
During the workshop held as part of the project, project members from various companies within the Group came together to discuss new period projects, action plans, and strategies. Comprehensive evaluations were made on the latest trends in the sector, innovative technologies, and changing market dynamics.
WE WILL BUILD AN INNOVATIVE AND COMPETITIVE FUTURE
Yeşilova Holding Board Member Yasemin Yeşilova, commenting on the project, said, “The automotive sector is a rapidly developing and transforming field. To keep pace with and lead this change, we launched this project last year. Together with our strong team, we aim to build a more sustainable, innovative, and competitive future.”
Key topics highlighted in the workshop included electric and hybrid vehicle technologies, autonomous driving systems, artificial intelligence applications, and sustainable production solutions. Additionally, growth strategies and collaborations in global markets were emphasized. As part of the project, Yeşilova Holding’s companies involved in automotive production plan to increase their R&D investments and accelerate innovation-focused efforts. With these strategic steps, they aim to strengthen their position in the automotive industry and achieve their sustainable growth targets for the future.